The importance of international communication and media to the study of international relations has long been recognised. This paper focuses on coverage of the Arab-Israeli conflict in the late 1960s and early 1970s by the Reuters news agency, one of the most important international providers of news. The voluminous academic discussion of international media coverage of that conflict has related primarily to exploration of news content. This article breaks new ground by evaluating through archival documentation some organisational, commercial, and editorial aspects involved in the actual process of news production. It studies the efforts by Reuters to overcome staff ‘bias’ and market ‘sensitivity’ and to provide publicly perceived ‘objective’ coverage. This it does in respect of a conflict separating the political and emotional loyalties of media and institutional subscribers in the Middle East region and around the world. It examines in particular the problems created by the national affinities of local staff employed in the region and the effect of political considerations and market pressure on regional dissemination of media information