Tourism trends, tourism market research, tourism marketing, tourism crises & resilience
Keter Eran
Senior Lecturer,
Multidisciplinary Studies Department, School of Social Sciences and Humanities, Tourism and Hotel Management Department
.B.A Tourism and Hotel Management, B.A. in Communication, B.A. in Multidisciplinary Studies
Areas of Expertise
Selected Courses
Tourism Digital and AI marketing
Global strategic marketing
Tourism resilience and crisis management
Market research and consumers’ analysis
Selected Publications
Avraham, E. and Ketter, E. (2016). Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle-East. Hampshire, UK: Palgrave Macmillan.
Avraham, E. and Ketter, E. (2008). Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations. Oxford, UK: Elsevier-BH.
Ketter, E. (2022). Bouncing Back or Bouncing Forward? Tourism Destinations’ Crisis Resilience and Crisis Management Tactics. European Journal of Tourism Research, 31: 3103-3119.
Ketter, E. and Avraham, E. (2021). #StayHome Today So We Can #TravelTomorrow: Tourism Destinations’ Digital Marketing Strategies During the Covid-19 Pandemic. Journal of Travel & Tourism Marketing. 38(8): 819-832.
Ketter, E. (2020). Millennial travel: tourism micro-trends of European Gen Y. Journal of Tourism Futures. 7(2): 192-196.
Ketter, E. (2017). Eating with EatWith: Analyzing Tourism Sharing Economy Consumers. Current Issues in Tourism. 22(9): 1062-1075.